• Oracle has established the Oracle BI Enterprise Edition (OBIEE) platform as the "BI standard" in 82% of the references that responded to our Magic Quadrant survey. It also has the widest range of BI platform capabilities employed (for example, reporting, dashboards, ad hoc query). This was among the top three sets of results in our survey.

• The availability and sales momentum of Oracle's own packaged BI applications built on the OBIEE platform attest to the platform's infrastructure capabilities and Oracle's understanding of market interest in domain-specific and prepackaged solutions. They also act as a growth driver for the platform.

• Oracle has maintained a consistent vision of its BI platform as a key enabling technology of its overall enterprise performance management product strategy and BI application development plans.

• Improvements in the integration of security and administration capabilities benefit the large installed base of customers using Oracle applications, middleware and database technologies. Oracle was one of the two vendors with the highest percentage of customers planning to deploy its BI products across their enterprise (rather than in just a single department or multiple departments).

• Oracle has a well-established direct sales force selling the OBIEE offering, coupled with a large number of system integrators and value-added resellers incorporating OBIEE into their offerings.

• Oracle was one of the top three vendors for product quality. It has significantly improved its support scores since our last Magic Quadrant survey.

• Oracle has created within its references a very positive perception of its vision and success. Magic Quadrant survey respondents had a better opinion of its future and success than they did for its competitors.